Willingness To Buy Again From Supplier

The success of an organization lies in satisfying the customers to get repeat orders. It’s their satisfaction which propels them to  buy again. A recent study by Forrester Consulting shows that B2B buyers are willing to buy again if they feel that their is transparency in price and personalized  service for them.

These factors are more important than even knowing that supplier is having the lowest price.

 

 

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