RPC Superfos has launched an innovative, bespoke pot, which has enabled a Czech food company to easily connect with its customers while attracting new ones. Delimax’s Varmuza salad and delicatessen range have found a convenient solution for it, which holds a QR-code on its side and helps customers know more about the company and its premium products.
The company’s Varmuza range comes in two sizes, including 210ml and 480ml, of the RPC Superfos’ injection moulded pot. Both the varieties use the In-Mould Labelling technique for creating an eye-catchy family image. Also, it has the QR code, which can be scanned by consumers through their smartphones to have the know-how of the product range of Delimax as well as of its history and ingredients.
The new pot also features a sturdy, easy-to-use snap-on lid, and an indent that makes the pack convenient and different. Delimax conducted a market research in collaboration with RPC Superfos, which resulted in the introduction of the pot.
Delimax is known to be the leading food producer in the Czech Republic, where there are a lot of retail shops and supermarkets for the Varmuza salad and delicatessen range.
Delimax’s Petr Grabec said, “We know that our customers appreciate the everyday convenience, and this is exactly what our new pack offers them. Moreover, we strive to strengthen our relations with our customers through transparent communication and, from my point of view, we are successful in both fields through our new pack from RPC Superfos.”