Procter & Gamble Company has introduced the Fairy Ocean Plastic bottle made completely from post-consumer recycled (PCR) plastic and ocean plastic. The aim of the launch of the bottle is to increase the awareness about the ocean plastic and what can be done to prevent plastic waste from reaching the ocean.
The Fairy Ocean Plastic Bottle has been developed in partnership with recycling expert TerraCycle and will be in British market in 2018. 320,000 bottles will be produced from 10% ocean plastic and 90% post-consumer recycled plastic.
“As the world’s no. 1 dishwashing liquid globally and a much-loved brand in the UK, we want to use Fairy to raise awareness about the plight of our ocean and raise awareness about the importance of recycling”, said, Virginie Helias, Vice President of Global Sustainability at Procter & Gamble. “Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.’’
Tom Szaky, the CEO of TerraCycle: ‘’We are proud to be working with an iconic brand like Fairy to launch a fully recyclable bottle made from 100% recycled plastic and ocean plastic. The issue of ocean pollution is a pertinent one, we hope other brands will be inspired to think creatively about waste and make the circular economy a reality.’’
Susan Ruffo, Managing Director at Ocean Conservancy, commented, “We are excited that in addition to its work to reach consumers directly through the Fairy bottles, P&G is addressing the source of ocean plastic by supporting our initiative to raise over $150 million over the next five years to improve waste collection, sorting and recycling in key ocean plastic economies.”