PLEXIGLAS is one of the world’s best-known plastic brands. Deep black, high-gloss pillar panels, powerful red rear lights, bright headlights etc have been made possible because of the special properties of Plexiglas.
The multiple options offered by Plexiglas molding compounds in automotive construction were highlighted in an international campaign which began in 2017. The campaign has made Molding Compounds a winner in the “Integrated Campaign and Advertising” category of the German Design Award.
The German Design Awards are the international premier prize awarded by the German Design Council. Its objective is to discover, present, and honour unique trends in design. It’s a recurring annual process to receive high-calibre entries in the fields of product and communication design and then, they are honoured for their new trails in the international design.
Siamak Djafarian, Head of Molding Compounds in Evonik’s Performance Materials Segment, explains: “The goal of our campaign is to increase our visibility even further in the market and to raise our profile among decision makers in the automotive industry.”
He further added: “Our appeal connects on an emotional level and we are delighted that this approach has been so well received – not only by the jury of the German Design Award, but also by the automotive industry itself.”
“Our molding compounds are used as injection-molded automotive body parts. They are jet black and high gloss – just like a piano finish.”
“With its many and varied properties, our PLEXIGLAS brand molding compounds stand for experience, performance, reliability, inspiration and emotion, and they provide impulses for ideas and creativity in automotive construction. In the future too, they will continue to drive innovation. Our new product variants enable and inspire totally new design ideas” quotes Djafarian.