Ekoplaza, a supermarket in Amsterdam, is the first store of its kind to have an aisle having more than 700 grocery items but with no plastic used for packaging. Food is kept in glass, metal and cardboard containers for display. Other materials used in the aisle are those that can be composted.
Ekoplaza has used biofilm made of trees and plants for packaging that will break down within 12 weeks in a home composter. These biofilm packaging materials look like plastic.
A wide range of foods such as meat, rice, sauces, milk, chocolate, yogurt and fresh fruit and vegetables are displayed in the aisle, which is totally plastic free.
The opening of the plastic-free store was celebrated on the social media by Environmentalists, welcoming the new trend.
Ekoplaza reported that all the 74 of its stores across the Netherlands will have a plastic-free aisle within a period of one year. The Hague is the next place to launch the eco-friendly aisle, which is expected to come up in June.
Erik Does, the Chief Executive of Ekoplaza, commented, “Plastic-free aisles are an important stepping stone to a brighter future for food and drink.”
The concept of plastic-free supermarket aisles is part of the green agenda of Theresa May, the British Prime Minister. The environmental group A Plastic Planet has developed a plastic-free mark for shoppers to quickly identify products that have no plastic.
Sian Sutherland, co-founder of A Plastic Planet, said in a statement, “There is absolutely no logic in wrapping something as fleeting as food in something as indestructible as plastic. Plastic food and drink packaging remains useful for a matter of days yet remains a destructive presence on the earth for centuries afterwards.”