New Celanese Polymers Help Automakers with Designs That Enhance Vehicle Appearance, Weight and Performance

celaneseAt K 2016 plastics show in Düsseldorf, Germany, global technology and specialty materials company, Celanese Corporation is to present polymers, which could help original equipment manufacturers (OEMs) in staying ahead of the curve with lightweight, better in design, and more attractive vehicles. Since the company will display the Art of Material Selection.

Celanese’ vice president of Material Solutions, Todd Elliott said, “Automakers answer to government regulators, investors, and drivers around the world, who collectively never stop improving design, safety, and performance, all while keeping costs down. As a result, many interior, exterior and under-hood components in cars and trucks are now made with plastic rather than metal, which helps fulfill regulatory and financial requirements and thrill drivers while giving auto makers the freedom to design for the future.”

Celanese polymers are used across the world by automotive tiers,molders, and OEMs as proficient and cheaper metal replacements for both interior and exterior parts. Injection molding helps develop components that provide engineers and designers the liberty to build visually appealing and high-functioning vehicles in less number of manufacturing steps.

Almost an era of Celanese technical experience, its industry know-how, and global perspective reflects on all Celanese engineered materials. Celanese engineers work in collaboration with automotive OEMs, molders, and tiers across the globe to be able to fulfil their specific demands and offer the correct polymers to cut weight, enhance durability, simplify part design, and reduce costs and development time too.

Elliott stated, “Drivers expect dazzling designs and superior performance at practical prices without compromising safety, durability or functionality. Manufacturers must meet these demands while also staying true to their goals. We’re our customers’ first choice solution source for engineered materials because we fulfill their immediate needs but also inspire them to revolutionize how they design vehicles to stay ahead of regulations and driver demand – and get better vehicles to market first.”

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