Nestle announced to join forces with other partners in the industry in order to build a fully recyclable, compostable fiber cup as part of the NextGen Consortium and Cup Challenge.
A series of initiatives and concrete steps have been taken by the company to speed up actions to deal with plastic waste. All the efforts have been in complete alignment with the company’s commitment to making 100% of its packaging recyclable or reusable by 2025.
The NextGen Consortium focuses on advancing the design, commercialization, and recovery of food packaging alternatives. The cup challenge is the first-ever initiative of the consortium and calls on innovators, start-ups, suppliers, industry experts to join a global challenge to develop the next generation of recyclable, compostable, hot and cold, to-go, fiber cups.
This was launched in October 2018 and the winners will be included in an accelerator program to help scale up and commercialize their solutions.
Stefan Palzer, Nestle Chief Technology Officer explained, “Solving the issue of plastic waste requires collaboration among many different stakeholders. We are excited to join the NextGen Consortium and Cup Challenge as it brings together start-ups, industry partners and suppliers to find an industry wide, global packaging solution for sustainable to-go cups.”
The Consortium and Challenge are managed by Closed Loop Partners. Starbucks and McDonald’s stand as Founding Partners while the World Wildlife Fund as an Advisory Partner. The Coca-Cola Company and Yum Brands are the Supporting Partners whereas Nestle has joined as a Supporting partner.
Bridget Croke, Vice President of External Affairs at Closed Loop Partners commented, “We’re thrilled that Nestlé has joined the NextGen Consortium and Cup Challenge. This demonstrates their deep commitment to reducing plastic waste and bringing their expertise to the table to help advance the discovery of global, sustainable solutions.”