Mondi and Werner & Mertz, having worked for four years in the development, will launch a new and 100 percent recyclable patented pouch with detachable decorative panels in 2019.
The pouch will be used for packaging the Frosch products replacing the conventional flexible pouch, which was having a number of shortcomings of the recycling process. The newly developed pouch is the result of a joint effort by Werner & Mertz, Mondi, EPEA Switzerland (Cradle to Cradle), Der Grüne Punkt – Duales System Deutschland and Institut cyclos-HTP.
On designing a perfect recyclable pouch, Immo Sander, Head of Packaging Development, Werner & Mertz Group, explained, “If you want to avoid a ‘garbage in, garbage out’ scenario, the entire value chain must be aligned – from packaging producers through players in sorting and recycling to buyers of recycled material.”
Jens Kösters, Manager Technical Services, Mondi Consumer Goods Packaging, said, “Our collaboration with Werner & Mertz shows, in the best possible way, how challenges can become solutions. We worked our way through an ‘innovation funnel’— testing different materials until we arrived at a designed-for-recycling concept that convinced everyone at each point of the value chain. Furthermore, the concept offers clear benefits related to sealing strength and maximum filling volume.”
According to Sander, the pouch is dressed up in an eye-catching ‘outer garment’ that is printed with brand design on the front and consumer info on the back. When the pouch is empty, it is ‘undressed’ automatically by shredding and sorting the two components into separate recycling streams.
The pouch material is free of glue or adhesive. Spout and cap are also made of polyethylene indicating that the recycled material will be equivalent in quality to the original material.