Lubrizol showcases its story of “Advancing Materials. Elevating Performance” using interactive Hypebox Technology at NPE 2018

HypeBoxThe Lubrizol Corporation unveils the use of Hypebox technology at NPE 2018 in Orlando, Florida. Lubrizol will present its technology with the help of two interactive Hypebox displays showing 3-dimensional presentation, display cases featuring physical objects that demonstrate the use of Lubrizol technology from its Estane TPU and other product lines in many Sports & Recreation and Industrial applications.

OLED touchscreen panels will bring the technology “to life” with computer-generated graphics, videos and technology callouts. Lubrizol educates the participants on product benefits while bringing the “Advancing Materials. Elevating Performance.”

Lubrizol has grown since first inventing TPU in 1959 and shows how, through decades of innovation, strong dedication to markets served and strategic acquisitions has created one of the deepest, most specialized portfolios available. Large showcases filled with examples of Lubrizol technology applications further demonstrate the “Advancing Materials. Elevating Performance.” brand statement and value proposition. Lubrizol is using Elo Touchscreen monitors for on-demand access to Engineered Polymers’ videos and website. In addition, a customized trade show app allows electronic literature files to be instantly transmitted to visitors.

“The use of this interactive technology is perfectly aligned with our desire to demonstrate our ability to perceive and respond to changing markets and new opportunities, on the forefront of innovation, from technology development to the way we interact and communicate with our markets”, said, Julie Shlepr, business development director for Engineered Polymers.

With one of the broadest portfolios of engineered polymers and resins, Lubrizol Engineered Polymers’ technology serves many industries and applications, including surface protection, power and fluid systems, sports and recreation, wearable devices, electronics and automotive.

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