A range of sustainable LEGO elements such as leaves, bushes, and trees are now produced using plant-based plastics. This initiative is in line with the commitment of the LEGO Group to use sustainable products and packaging by 2030.
Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group, said, “At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment to making all LEGO bricks using sustainable materials.”
LEGO has started manufacturing elements made from polyethylene, a soft, durable and flexible plastic. These new plastics are made from sugar-cane material and are technically similar to the conventional plastic. The elements made from the plant-based plastic meet the high standards for quality and safety for which the LEGO Group is known.
Tim Brooks, added, “LEGO products have always been about providing high-quality play experiences giving every child the chance to shape their own world through inventive play. Children and parents will not notice any difference in the quality or appearance of the new elements because plant-based polyethylene has the same properties as conventional polyethylene.”
LEGO brick is of unique design with high quality and safety due to LEGO Group’s uncompromised focus on quality and safety during the past 60 years. The LEGO Group is working towards using sustainable materials in its core products and packaging. This characteristic will remain strongly rooted and driven by the uncompromised focus on high product quality and safety.