Kraiburg develops a new flexible TPE container for Mascara from Christian Dior

Diorshow Pump Volume MascaraChristian Dior, a reputed company for the supply of Diorshow Pump’N’Volume Mascara, has adopted thermoplastic elastomer from Kraiburg TPE due to its flexibility. The soft components of the mascara container enable the brush to optimally offer the creamy mascara to create spectacular volume.

Parfums Christian Dior, an innovative mascara product used by women for fragrance, which came into fame with “Miss Dior”, has made a great impact in the cosmetics market. The perfume comes with a THERMOLAST K compound from Kraiburg TPE that enables the Diorshow Pump’N’Volume Mascara container with the required flexibility. The brush generously loaded with mascara creates spectacular lash volume as soon as the container is squeezed. The thermoplastic elastomer (TPE) offers a soft touch finish.

Marion DEFOUR-COLAS, Makeup Packaging Development Group Manager at Christian Dior, said, “The new functional principle of the Diorshow Pump’N’Volume Mascara means that the mascara is loaded by gently squeezing the container, making it possible to create an extremely expanded lash volume. To achieve this, we were looking for a material solution that was both flexible and aesthetic to be processed by multi-component injection molding. Together with Mayet, our mascara and packaging specialist, and Kraiburg TPE we have chosen a TPE compound that provides the perfect combination of properties for this application specification.”

Sylvain COUTAN, project manager from Mayet SAS, TEXEN group, commented, “The decisive factor for us was that the TPE compound could ensure the compromise between copolyester adhesion, softness and low hardness while ensures the elastic recovery after repeated squeezing that the mascara packaging needs to have during the product’s whole life cycle.”

Kraiburg TPE’s thermoplastic elastomers have a wide range of applications in automotive, industrial and consumer sectors to sensitive medical applications.

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