Henkel, operating worldwide with leading innovations, brands, and technologies in three business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care, is the first global fast-moving consumer goods company to integrate “social plastic” back into the plastic value chain. Henkel collaborated with social enterprise Plastic Bank one year ago.
In Haiti, one of the poorest countries in the world, the local people collect plastic waste and deliver the collected plastic waste at the collection centers against money, goods, or services. The plastic waste collected is called “Social Plastic” that is then integrated back into the plastic value chain. Henkel has taken the initiative for the first time to use this Social Plastic in its packaging. Henkel’s Laundry & Home Care’s packaging development department has produced 25,000 bottles for laundry and cleaning products using recycled plastic.
Vineet Varman, Packaging Manager for Laundry Care, said, “We are very pleased with the initial pilot projects of integrating Social Plastic in our packaging. The packaging fulfilled all quality criteria and thus, the products successfully entered the market. We want to include even more Social Plastic in our product packaging in the future.”
Henkel and Plastic Bank, together, have opened three plastic collection centers in Haiti in this year. The waste plastic collected is sorted, processed and then used into recycling value chains as Social Plastic. Plastic Bank verifies the collected plastic and ensures that the person, who brings the waste plastic is paid an above-market price. Henkel has decided to explore ways of incorporating Social Plastic into its own product packaging.
Henkel’s initiative is to promote a circular economy. The company has taken initiatives for three key phases of a circular value chain: Materials from sustainable sources, smart packaging design, closing the loop.