First brand-sponsored Toys Recycling Program launched by Hasbro in the US

Hasbro Toys RecyclingWe know kids and families share our passion Hasbro has launched a pilot program ‘Toy Recycling’ for protecting the planet. Children and families also share he passion of Hasbro, who are proud to launch the new program Hasbro Toy Recycling pilot program with TerraCycle!, Hasbro CSR, and EarthDay

John Frascotti, president, Hasbro, Inc., said, “We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families. As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”

Customers to sign up for the free recycling pilot programs that started on April 16, 2018. Once participants sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, who will sort and recycle the products. The pilot program is open to all Hasbro toys and games, including face-to-face games, plastic and electronic toys, action figures, dolls, plush, and more.

Tom Szaky, CEO, TerraCycle, commented, “Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games. Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life.”

This program builds upon Hasbro’s longstanding commitment to environmental sustainability.

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