Expand your business globally
Growing global B2C (business to consumer) e-commerce market and with more B2B (business to consumer) buyers making purchase decisions online have made it imminent for companies to strategies their emarketing.
With challenge such as B2b buyers short of time, looking for customized experience and intense competition from competitors make it necessary to channelize your e-marketing effort to meet their expectations. The strategy should focus on creating solid brand awareness, engaging the prospect and converting them.
B2C (Business To Consumer) Plastics Industry Ecommerce Opportunities
Top Ecommerce Countries (2014)
United Kingdom $ 169 bn
Japan $ 136 bn
Germany $ 95 bn
B2B (Business To Business) Trends To Follow For Your E-Marketing
On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site.
Buyer using Google to research
73% of traffic on B2B sites originate from search engines.
B2B buying decision process
Business buyer contact supplier only after 57% of buying decision process is over. That means they form their opinion & narrow their target supplier from the content that is available on the web.
B2B researchers using the internet
89% B2B researchers are using the internet for their research process.
Source : Google, Forrester Research
Track the trends to prioritize your B2B E-Marketing Strategies
B2B Decision Making Process
What is B2B online buying process?
Factors influencing the decision-making process?
How is opinioned formed about supplier?
What raw material, plastics product & machinery is being searched?
How is product searches distributed region wise?
Which are hot products?
Trending Ecommerce News
What is the latest happening in ecommerce?
Where is the money being spent online?
What are the trending products?