Dell, as a result of an innovative, commercial-scale pilot program, ships the technology industry’s first shipment of ocean plastics packaging. Dell recycled plastics collected from waterways and beaches for use in the new packaging tray for its Dell XPS 13 2-in-1.Dell’s ocean plastics pilot will keep 16,000 pounds of plastic from entering the ocean during 2017.
The award-winning XPS 13 2-in-1 of Dell to ocean plastics packaging will begin from April 30, 2017, toraise global awareness and action on ocean ecosystem health solutions by including educational information on its packaging. Dell will stamp each tray with the No. 2 recycling symbol, designating it as HDPE, a commonly recyclable in many locations to make sure that packaging does not go in the ocean. Designing and sourcing its product packaging to be more than 93 percent recyclable by weight, Dell will ensure that it can be reused as part of the circular economy.
A successful feasibility study launched in March 2016 in Haiti was the result of an environmental industry-first pilot program of Dell. Dell has been using post-consumer recycled plastics in its desktops since 2008, which has reached in January 2017 itself its 2020 goal of using 50 million pounds of recycled materials in its products. Dell was the first – and continues to be the only – to offer computers and monitors that contain e-waste plastics and recycled carbon fiber.
Dell along with Adrian Grenier and the Lonely Whale Foundation has enhanced the awareness about the ocean health issues, using virtual reality technology and have attempted to bring people closer to the issues facing the oceans. According to a recent study, between 4.8 and 12.7 million metric tons of mismanaged plastic waste entered the ocean in 2010 alone. Having published a white paper on sourcing strategies and plans to convene a cross-industry working group, Dell has taken an initiative to address ocean plastics on a global scale.
Kevin Brown, Chief Supply Chain Officer, Dell, said, “This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”
Adrian Grenier, Social Good Advocate of Dell, commented, “I am so proud to see the goal of my partnership with Dell fully realized in this program. Not only are we keeping plastics from entering our ocean, but we are also educating consumers and leading by example through developing new and innovative business systems. The health of our ocean affects the health of our families and our communities, this is one example of our collective ability to protect it.”