Danone is developing attractive packaging for its new all-natural spoonable yogurt sold in Argentina. The new jar, made of polyethylene terephthalate (PET), is a transparent 200-ml jar with a wide-mouth opening and an aluminum-PET-aluminum closure with a 65mm over cap in clear polypropylene (PP). The new jar is developed in collaboration with global packaging company Amcor.
Martin Armendariz, new business development director for Amcor in Argentina, said, “This wide-mouth PET jar is an entirely new format offering for cold-fill dairy products. In a market historically dominated by thermoformed PP. and polystyrene containers, we’ve shaken things up with a yogurt package with the durability, freshness, performance, manufacturing, and sustainability benefits of PET.”
The new PET jar is built with the 100% natural positioning of Danone’s La Serenísima’s yogurt with featured engraving, a finely finished base, and a body-wrapped label. The jar includes a 55-mm finish with aluminum-PET-aluminum-foil barrier seal and an ultraviolet blocker to keep the contents protected.
The transparent packaging helps people to see the fresh yogurt in the jar before buying it. This satisfies the consumer interest of seeing the product before buying. Danone is the spoonable-yogurt market leader in Argentina.
Maximiliano Sassone, R&I Director for Danone Argentina, commented, “We have developed La Serenísima Original, a product inspired by the first yogurt made by La Serenísima 55 years ago, which revolutionized the category in 1963. We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100% natural product without preservatives, so that our consumers can connect to their memories of the original product.”
According to Darmandrail, Amcor used a Matrix blow-molding machine, an industry first – for high-volume yogurt containers, to optimize the two-step reheat process to produce the wide-mouth jars.