Covestro’s new digital B2B trading platform is all set for a successful beginning. Customers of the materials manufacturer now have an option to do business around the clock and with just a few clicks via the Covestro Direct Store available on a new platform under the link covestro.asellion.com. This will enable Covestro customers to purchase chemical products conveniently, flexibly and securely via this digital sales channel.
Dr. Markus Steilemann, CEO of Covestro, explains: “Nowadays, customers expect to have flexible ways to obtain the widest possible range of products and supplementary services through different channels. With our new Direct Store, we are adapting the buying experience to the changed requirements and are offering new methods in addition to our existing digital and analog sales channels.”
The Covestro Direct Store is designed keeping in mind the requirements and demands of customers across the world. It will offer around 80 products for manufacturing high-performance plastics and is intended to make buying chemicals more customer-friendly and efficient. Customers will receive regular personalised offers at clear real-time conditions and will be able to purchase and review all relevant information.
Thorsten Lampe, Managing Director of the B2B trading platform Asellion says: “Purchasing products in the chemical industry can be a long process and we’ve built the Covestro Direct Store to address this challenge. By using this digital sales channel, Covestro sellers and buyers don’t need to worry about the negotiation part of the conversation as this is all done within the platform. Instead, they can make better use of personal interaction and build a sustainable business connection. Ultimately, customers and sellers benefit equally.”
Covestro Direct Store is the only supplier store on the Asellion platform as of now. Precisely, only Covestro sellers and their customers have access to the Covestro Direct Store. However, the platform technology of Asellion is designed as a scalable and secure software-as-a-service(SaaS) solution. Its for the future third party providers and other manufacturers to have the option to host their own direct store powered by Asellion. After a test and development phase, the platform is expected to open for external providers during the course of this year.