Corona and Parley for the Oceans have joined hands to create a partnership firm ‘Clean Waves’, a fundraising platform set up with the objective to boost the use of eco-innovative materials in fashion and industrial design.
The companies have launched sunglasses as its first product made up from Parley Ocean Plastic and incorporate new forms of upcycled marine debris intercepted on islands, coastal communities, beaches, underwater and on high seas. Sale of each pair will enable the consumers to help protect dedicated remote islands. Every pair of eyewear will be directly connecting to a specific place in ocean impacted by marine plastic pollution, which shall be protected.
Parley and Corona plan to protect one more island against marine plastic pollution for one year for the sale of every 100 pairs of sunglasses. The first list of models linking to islands relates to islands in Maldives, Palau, and Bali.
Corona and Parley have committed to protect 100 islands by 2020. The partners have intercepted plastic from dozens of remote islands with the help of thousands of volunteers for clean-ups and education campaigns. Maldives, Indonesia, Australia, Sri Lanka, Mexico, and Chile are most adversely affected areas with plastics. Clean Waves will thus add new value to such plastic waste which is collected by upcycling the full range of plastic types as well as the plastics that are overlooked or left behind due to low material value.
Cyrill Gutsch, founder of Parley for the Oceans, said, “Plastic is everywhere, a design failure which harms sea life and human health. While we can’t phase it out overnight, we can stop making more. Clean Waves is the urgently needed fundraising platform where creators support our movement by designing products from Ocean Plastic®, a premium material made from upcycled marine plastic debris.”
Felipe Ambra, Global VP of Corona, commented, “As a brand that calls the beach home, Corona has a long-term mission to address the problem of marine plastic pollution and ultimately protect paradise. Over the years, we’ve conducted many clean-ups and most recently committed to protect 100 islands by 2020 with Parley.”