The Coca-Cola Company sets a new global vision to fundamentally reshape its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030.
Company’s new packaging vision is a World Without Waste, which the Coca-Cola system wants to back with a multi-year investment striving to make packaging 100% recyclable.
James Quincey, President, and CEO of The Coca-Cola Company said, “The world has a packaging problem – and, like all companies, we have a responsibility to help solve it. Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”
To fulfill its goal, the Company and its bottling partners have identified a number of key goals:
- Investing in the planet: The Company is investing its marketing dollars and skills for 100% collection and recycling. This would need a support collection of packaging across the industry, including bottles and cans from other companies. In this pursuit, the Coca-Cola system will work with local communities, industry partners, customers, and consumers to help address issues like packaging litter and marine debris.
- Investing in packaging: To achieve its collection goal, the Coca-Cola Company is continuing to work toward making all of its packaging 100% recyclable globally.
Quincey stated, “Bottles and cans shouldn’t harm our planet, and a litter-free world is possible. Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”
The Coca-Cola Company will collaborate with several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance). Efforts will also be made with new partners at the regional and local level to work with its key customers to help motivate consumers to recycle more packaging.