BASF’s newly launched Coatings flagship shop on 1688.com, is China’s major online business to business platform, which will enable Bodyshops in China to buy online the refinish paint. The online shop at basfcoatings.1688.com will feature the new Yindi Ready Mix Colors range, an enhanced color palette of 30 of the latest and most popular color choices for ten of the top automotive brands in China. Customers can also enjoy exclusive prices for the Yindi Ready Mix Colors at the online shop.
BASF, one of the first refinish paint manufacturers in China, will sell online. Customers can obtain information about products, place orders, make payments, and arrange delivery on an instant, secure, and user-friendly online platform.
Chris Titmarsh, Vice President, Automotive Refinish Coatings Solutions Asia Pacific, BASF, said, “Bodyshops that buy refinish paint online can stay flexible, serve their customers faster and grow their business. This is the first step for BASF’s automotive refinish coatings business to establish a powerful multichannel approach to serve a diverse range of customers in China. The Yindi Ready Mix Colors palette has been developed exclusively for Chinese customers, complements Yindi’s existing product portfolio of paints and tinters in the Value-for-Money segment. “It is important to broaden our automotive refinish offering to serve body shops in the rapidly growing local market, using the most accessible sales and distribution channels,” Titmarsh added.
BASF’s Coating division is a global expert in the development, production, and marketing of innovative and sustainable automotive OEM and refinish coatings, as well as decorative paints. BASF is operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. The Coatings division sales revenue in 2016 was about €3.2 billion. It has become a more complete solution provider for coatings.