BASF, a committed partner to Greater China since 1885, has collaborated with Plug and Play, a global startup accelerator and corporate innovation platform, to advance digital innovation in China. With the collaboration, BASF will have direct access to leading start-ups active in disruptive technologies, such as artificial intelligence, big data analytics, the blockchain, and smart sensors.
Stefan Beck, Senior Vice President, Global Process / Enterprise Architecture and Chief Information Officer at BASF, said, “Our goal is to bring our experts together with digital pioneers to develop new digital products and services that offer additional value to our customers. China is a very promising market with entrepreneurial spirit and many innovative ideas. We are proud to extend our collaboration and work with Chinese startups on ground-breaking technology, while offering them insight into real-world product application in the chemical industry and resources to help them scale up their technology.”
Since February 2017, BASF has been working on new technologies related to supply chain automation, transparency, and traceability of Plug and Play’s Startup Autobahn in Stuttgart, including its supply chain and logistics vertical in Silicon Valley.
Ralf Busche, Senior Vice President, Global Supply Chain Strategy & Performance at BASF, commented, “In line with BASF’s overall supply chain strategy, innovation and digital solutions will drive our business performance across the entire supply chain. The innovation power of start-ups will play an important role in maintaining our leading position in the chemical industry.”
BASF with Plug and Play has been working on nine feasibility studies on projects with startups in China in areas of warehouse automation and a sample center handling commercial samples for customers. BASF is already working with G7, an IoT provider focusing on fleet management. BASF is testing G7’s forklift management system at Pudong site.