BASF and Midea Group Co., Ltd (Midea) have entered into a strategic collaboration for the application of more advanced solutions from BASF to power Midea’s household appliances. The attendees of the signing ceremony were Dr. Martin Brudermueller- Chairman of the Board of Executive Directors and Chief Technology Officer of BASF SE and Fang Hongbo- President and Chairman of Midea Group.
As per the agreement, both the companies will together explore the applications of BASF’s advanced materials and innovative solutions to enhance the portfolio of Midea’s electrical appliances. However, the portfolio includes refrigerators, air conditioners, washing machines, water purifiers, and water heaters.
Dr. Xu Chengmao, President of Midea Corporate Research Center says: “The combination of BASF’s advanced chemical solutions with our household appliances know-how will further benefit our customers by enabling new functionalities and enhancing overall performance.”
BASF’s material solutions are advantageous for manufacturing partners such as the Midea Group. The innovative polyurethane insulation materials of BASF are good at improving the energy performance and the life expectancy of the appliances whereas formaldpure filters are capable of reducing indoor formaldehyde pollution and maintain the quality of indoor air for homeowners.
Under this new partnership, BASF is to develop an active agent for laundry detergents for Midea’s washing machines. This solution provides full protection to the garment during washing and hence, extends its overall life.
BASF started the year 2019 with an announcement to establish a new smart “Verbund” site in Zhanjiang to serve sectors such as transportation, consumer electronics, construction, home appliances and home/personal care.
Dr. Zheng Daqing, Senior Vice President, Business and Market Development Greater China, BASF, explains: “Today’s consumers attach great importance to health and quality of life. Our cooperation with Midea gives us another opportunity to serve end users with our innovative solutions and materials that will enable them to lead the healthy and quality-filled lives they aspire to lead.”