B2B Buying Habits

B2B buyers purchase decision are nowadays not solely taken depending on off-line factors but lately digital channel has developed a say. The B2B buyer throughout his or her purchase decision for offline products does some sort of online research. As seen more than 75% of the buyers does online research for his purchase decision.

This makes very critical for companies to have an online presence and develop an omnichannel capability to attract their customers.

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