B2B sales are often considered to be a tough task with long sales cycle. Having said that when the sales process is undertaken with a right approach can make your effort very successful. The focus should be on understanding the pain point of your customers and providing a solution to address it.
According to a recent survey, customers are most concerned that supplier is just trying to sell their product without listening to their needs. The customer feels that supplier should first listen carefully instead of selling their products and services.
This lack of understanding from the supplier could be related to company, industry or product and services of the B2B customers.
About 65% of the respondent feels that suppliers/sales representative are not receptive but selling their products.