Ampacet, a global masterbatch leader, has developed its new Cell-Struct line of special effects to visually interpret today’s intersection of technology and organic elements in an engaging dimensional look for rigid packaging.
Elise Fenwick, Ampacet Insight & Innovation Manager, Americas, said, “There is increased consumer interest in product customization by manipulating matter on a cellular level. Cell-Struct portrays this fascination with the dynamic inner world through an osmotic relationship between color and texture. Although the surface remains smooth, Cell-Struct produces a visually intriguing three-dimensional texture resembling cellular structures. The integration of special effects and technology combines to provide an esthetic with natural elements for an unexpected juxtaposition.”
The Cell-Struct will be used for blow-molded applications, that include personal care products, cosmetics, and home and household products, the line features six colors: Basal Blue, Genome Green. Golden Golgi, Receptor Red, Synaptic Silver, and Telomere Teal. Cell-Struct is suitable for multi-layer processing, allowing accentuation of the dimensional effects.
Global Insight & Innovation team of Ampacet, having more than 100 years of collective industry experience, distills and curates these color and special effect collections for brand owners, designers, and manufacturers, providing inspiration and shelf differentiation for innovative product and brand strategies.
Ampacet has its operations spread over in 18 countries in the world with 25 manufacturing sites.
Ampacet Corporation, headquartered in Tarrytown, N.Y., operates technical and color development centers and manufacturing sites throughout the Americas, Asia, and Europe.