Alpla, one of the leading international companies involved in plastic packaging, has committed itself by signing ambitious targets as part of the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation, in collaboration with UN Environment.
Alpla is demonstrating a keen interest in recycling in the future. The company has planned all its packaging solutions to be fully recyclable by 2025.
According to Alpla, the volume of processed post-consumer recycled materials should increase by 25 percent of total material usage by this time. The expansion of recycling activities is expected to attract an investment of Euro 50 million per year that are particularly lightweight in order to reduce material consumption. All packaging will stand totally free of PVC. ALPLA has planned these individual targets in line with the specifications of the New Plastics Economy Global Commitment.
Ellen MacArthur Foundation has started the concept of New Plastics Economy, which has brought together businesses and governments supporting a positive vision of a circular economy for plastics.
Fifteen leading companies committed last year to work towards 100% reusable, recyclable, or compostable plastic packaging by 2025. This work has gone to the next level, considering the Global Commitment that has resulted in a global coalition of leaders with the power to prevent plastic pollution at the source.
Günther Lehner, the CEO, Alpla, said, ‘With this official commitment, we are joining other companies and organizations that have set good examples. We want to play an active role in paving the way towards an efficient circular economy in the packaging industry. We are proud to be a signatory of the New Plastics Economy Global Commitment. We will successfully implement these ambitious targets with the active support of our employees.’