Alibaba Retail Marketplace Gross Merchandise Volume Sale & Mobile Penetration

Alibaba retail gross merchandise was 964 billion Rmb in 2015. As seen the trend for purchasing the merchandise through mobile is very high. The share of purchase from mobile was 19.7% on 31 dec. 2013 which grew to 67.5% till 31 Dec 2015.

So as seen it is evident that manufacturer needs to optimize his website for mobile to give the best experience to his clientele.


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