Recently, Alibaba Group proclaimed that it has joined the International Anti-Counterfeiting Coalition (IACC). The company has become the first e-commerce venture to get a membership in the largest non-profit organization in the world that aims to fight product counterfeiting and piracy.
Alibaba Group entered into a partnership with the IACC in 2013 for the IACC MarketSafe® Program development. It was a strategic association aiming at helping IACC members in classifying and pulling down breaching listings on Taobao and Tmall marketplaces of Alibaba using an expedited removal process. The approach has ended up reporting a 100% take-down as firms stand behind their statements.
It has helped close the store fronts of around 5,000 sellers for offering infringing products. Also, these have been banned from Tmall and Taobao platforms. Reportedly, the initiative has helped remove over 160,000 infringing product listings.
Becoming IACC’s official member, Alibaba can now access a worldwide network of over 250 brands along with other IP experts who are endeavoring to create and apply mutual solutions to online product counterfeiting and piracy. The group can learn from Member Engagement Groups of IACC while contributing its bit to useful discussions onIP best practices and increasing counterfeiting trends.
Alibaba Group’s Vice President and Head of Global IP Enforcement, Matthew Bassiur said, “Preserving the integrity of Alibaba’s marketplaces is a top priority. IACC membership will further enhance our earnest efforts to forge closer relationships with brands as we continue to explore and implement innovative solutions to address counterfeiting.”
Alibaba is one among the world-leading e-commerce companies combatting counterfeiting. It is the trust of the industry and the consumers in the company that has made Alibaba a gateway to China for global brands and merchants. Alibaba is even into partnership with China’s law enforcement to fight against offline anti-counterfeiting investigations. The e-commerce group works with various manufacturers and sellers while upgrading its technological competencies, refining its policies, and expanding its knowledge on IP enforcement,with an aim to completely eliminate the counterfeiting problem.
“With the pace at which the market is moving, the successful e-commerce platforms will be those who build the right strategic partnerships to ensure safe and trusted marketplaces. We encourage more industry players to join in our efforts,” avowed Bob Barchiesi, International AntiCounterfeiting Coalition’sPresident.