Alibaba Group has committed to help import $200 billion worth of goods from more than 120 countries over the next five years. The company has a long-term commitment to bring high-quality international products as part of its globalization strategy and boosting its efforts to meet the rising demand of Chinese consumers.
Daniel Zhang, CEO of Alibaba Group, said, “Globalization is one of Alibaba’s most critical long-term growth strategies. We are building the future infrastructure of commerce to realize a globalized digital economy where trade is possible for every country around the world. Leveraging Alibaba’s innovative technology and robust ecosystem, we are committed to making global trade more inclusive and fulfilling our mission ‘to make it easy to do business anywhere’ in the digital era.”
Alibaba has planned to help import international of goods from businesses of all sizes in top countries such as Germany, Japan, Australia, U.S., and South Korea during the period 2019 to 2023.
P&G, Nestlé, JBS, and Refa, the top global brands, have touted their holistic partnership with the entire Alibaba ecosystem. By collaborating with various Alibaba businesses units, these brands have been able to reach China’s massive middle class, a primary engine powering China’s consumption growth.
Alvin Liu, General Manager of Tmall Import and Export, commented, “China’s middle class is booming. As incomes are rising in China, consumers want faster access to and a wider variety of high-quality products from around the world. Tmall is uniquely positioned to help international brands tap into the growing China market as consumers seek to upgrade their lifestyle.”
Over the years, the number of middle-to-high income Chinese consumers has increased immensely, who are fueling the demand for imported, quality goods in China.