Sportswear giant Adidas had surpassed a target set back in November 2016, to mass-produce and sell one million pairs of shoes that are made using recovered ocean plastics. An average of 11 plastic bottles are used per pair and are recycled into laces and heel webbing and lining.
Adidas uses marine waste supplied by Parley for the Oceans’ clean-up operations, which are located in the Maldives and along 1,000 coral islands off the western coast of India. The plan for the use of ocean plastic was presented at the United Nations General Assembly in New York in 2015. Adidas has since added a 3D-printed midsole made from recycled polyester and fill net content.
The stock of only 50 pairs of plastic prototype trainers in 2016 had been scaled to 7,000 with the partnership support with Parley. According to Parley, one million target uses at least 11 million plastic bottles that are retrieved from coastal areas. The trainers consist of 95% ocean plastic and 5% recycled polyester. The collected ocean waste has also been used by Addidas in various football kit ranges, including special edition Real Madrid and Bayern Munich kits.
Parley has also collaborated with other companies to tackle the ocean waste. Mexican beer brand Corona is collaborating with the organization to protect 100 islands near Mexico, the Maldives, Australia, Chile, Italy and the Dominican, to check the growing marine plastic pollution by 2020. Stella McCartney, a British fashion designer collaborated with Parley to help control the rising marine plastic pollution.
Companies like Adidas and HP are working to create uses for plastics currently in the oceans. Ellen MacArthur Foundation estimates that there will be more plastic in the oceans than fish by 2050.